Episode 23

Shane Mercer [00:00:11]:

Hello and welcome to another episode of Behind the Lines. I'm your host, Shane Mercer, and that guy over there is Andrew Pace, the founder of inplayLIVE, the greatest sports betting community on planet Earth. And Pacer, I am jacked up for today's episode. I'm super excited because you know why? We're talking about women's sports. And I, as a father of three girls who are all athletic, they're all involved in sports right now. It's summer, they're playing soccer, I coach two teams. I love women's sports. But on top of that, Pacer, guess what? I'm also pretty close to marking the one year anniversary of joining inplayLIVE PRO. And in that year, women's sports was crucial. It was huge for my success in the group, particularly women's college basketball, which I know you're probably thinking, well, gee, Shane, you probably burned a whole bunch of accounts. Yes, I did. I got limited on a whole bunch of accounts. But you know what? I made a pile of cash in the process. So I love women's sports all around for so many reasons, and I'm very excited to talk about that. But before we do, we have a couple of other topics we're going to touch on, and before we get to those, I got to remind everybody to like, download, subscribe, follow us on all the socials at inplayLIVE. And if you want to see what it's all about on the inside, you can join inplayLIVE. We have a special promo code for you that is 'BEHINDTHELINES'. All caps. You'll get the very best pricing to join our amazing group. With all of that out of the way, Pacer, we have some news to get to. Big news for anybody out there who uses bar stool sports. They have changed their odds provider. They've ditched Kambi. They're bringing it in house. Pacer, what do you think?

Andrew Pace [00:01:57]:

Well, I think for anyone that's followed this podcast, I think it's really awesome to see some of the topics that we've followed obviously come into reality with respect to talking about odds providers and what's under the hood of some of these sports books. If we rewind the tape, when 2018 rolled around in New Jersey was legalized. If you were in the state of New Jersey, the odds provider, Kambi was actually the predominant odds provider in the state. And what I mean by that is, if you were to jump on any given sports book at that time, the odds were actually almost favored that. That book was powered by Kambi. So all the lines that were being offered to you were actually the same. So you had Barstool Sportsbook, which was a Kambi sports book. You had eight eight Eight, which is, I think, shut down in New Jersey now. But regardless, eight eight eight is no longer Kambi anywhere in North America. You had Bet Rivers and Unibet and Twin Spires and Bet Fred and DraftKings was actually Kambi as well back in the day there. So Kambi has, I guess, proven that you lack a little bit of competitive nature when it comes to only the website and the promotions of that website, and the way the website looks, being the differentiating factor of whether or not you actually attract customers long term. Is there a place for Kambi in the marketplace? Yes, absolutely. But as Barstool Sportsbook has shown, we already knew this was coming, but the official changes has been made now where, yes, you have new odds with Barstool Sportsbook that are no longer Kambi, much like some of those other books that I just touched on.

Shane Mercer [00:03:48]:

Yeah, one less Kambi book out there, and depending on where you live, it'll affect you more. Right. So you might live in a state where you only have a handful of Kambi books. Once you get into this and you start finding success as a sports bettor and a sports value analyst, it can be hard to hang on to a Kambi book. So having access to a certain number of them can be very beneficial. But in other places, like where I am in Ontario, we've got Kambi books for you know, I'm not so worried if we were to lose Barstool, but I actually don't think Barstool is regulated in Ontario just yet. Now, the other side of that, though, is we do have the Score Bet, which is now offering the same lines as what Barstool is offering. So they've kind of joined that area. And I got to say, for me personally, and maybe there's other people out there who have more experience with it, the Score Bet isn't something that I've necessarily leaned on. It's not a book that I found to be something that I need. If you ask me for a list of required sports books that are must have books, the Score Bet probably wouldn't make the list.

Andrew Pace [00:05:00]:

Yeah, I think that's a really good point. And I think we can kind of look to the past to a certain extent to determine whether or not this change is going to be something that's really influential in the overall betting landscape. So when Kambi left DraftKings, what actually happened was DraftKings purchased a odds provider called SB Tech, and interestingly enough, BetMGM offered them $9 billion for their product at the time, and SB Tech declined. And sure enough, Barstool, or sorry, not Barstool DraftKings bought SB Tech for like a crazy number, 20 something billion, and they accepted. When DraftKings bought SB Tech, us at inplayLIVE that had experience with SB Tech, we were like, oh shit, this sucks. And the reason why we said that was because SB Tech we had experience with in Canada, in a lot of the unregulated sports books, they were notorious for extremely fast limits. They were notorious for a very small overall sort of availability of markets and not a lot of selections in the live betting menu. And this was the worst of all. They were notorious for making verification so difficult, for locking up your funds for a whole series of reasons, and actually not paying out their customers. So we were like, Holy smokes. Like DraftKings and SB tech. This is garbage. The great news about what ended up transpiring in this process was because DraftKings bought SB Tech and they made it their own odds provider, as opposed to paying someone else and outsourcing like they were with Kambi. They purified SB Tech in a lot of ways so that SB Tech fell in line with a lot of the regulations that were required across the states and across Ontario. Obviously, that DraftKings was a part of, but then they really became competitive in the landscape of the markets that they were offering, from player props to flash props, to a whole series of different things that you could wager on. Now, in some sports, they regressed, they significantly regressed in the NHL, which sucked. And maybe that will change. And obviously, DraftKings has decided that the NHL just really isn't where they want to be as competitive as other sports. But with college football and NFL, what you could wager on exploded. And not only did it explode, it changed the landscape of the entire betting industry. Because sports books, like the quote number one or biggest sports book in the world, bet three six five, started tailing DraftKings and making some of those changes themselves as well to remain competitive in the landscape. So when you talk about the score, we actually have to rewind the tape a little bit as well there. What the score did was they didn't have a betting site, they had a betting app to follow sports. And inside of that betting app, it was a great way to see what was going on in any given game, at any given time, across the major sporting leagues, around the world, right down to the count of any given baseball game and the speed of the pitch that was last thrown. So a lot of really cool, up to date live data coming in on the score. And they were not a betting site. They were simply this platform where you could check out what was going on inside of the games. Well, Barstool Sportsbook got bought out by Penn. Penn National Gaming being kind of like a Caesars or a Bet MGM, but just not quite as big, but a licensed casino brand across the United States. When they bought out the score, they did that knowing that their tech was actually really advanced in that particular category, and that they could transition that technology into a sports book. Sure enough, the score bet then launched in Ontario on April 4 of 2021, and then users in Ontario have been able to use the score, but like you just touched on, it's not a book that you lean on. Well, barstool, sportsbook and penn, national gaming. They have to be competitive in this landscape. And if they have to be competitive, they've made one massive move, and that is like DraftKings, they acquired a major company to provide their own proprietary odds that other sports books simply will not have access to. When that happens, in order to be competitive, you can't be, what you just said, a book that you don't really lean on. It means they don't offer that much. They probably don't have a whole series of options that are available to Sports Bettors that make it a primary book. Even if you're a recreational player, you open up bet three, six, five, and you can pretty much bet on anything you can think of in that game and you can build it in so many different ways. And the same can be said about FanDuel, DraftKings, et cetera. So I have to assume, without the actual knowledge of whether or not this is occurring, that Barstool is going to take the score to the next level, which for us, as Sports Bettors, means that hopefully we have a whole series of different odds, different markets being offered to us that are proprietary. And why proprietary is important is because that allows us to have differentiating algorithms and differentiating lines so that we can compare this DraftKings and SB Tech to the Fan duels, to the bet MGMs, and hopefully to the score and to Barstool. That's the dream.

Shane Mercer [00:10:53]:

I hope you're right. I really am excited if that is the case, because that'll be maybe maybe the NFL season, which really isn't that far off, could be the catalyst that sort of gets them pushed in that direction. And they're probably working on stuff right now and developing these new markets with the NFL season in mind because let's face it, sports in North America revolves around the NFL season. It is the king. So fingers crossed that we get to see that. All right, let's move on. Pacer, you've got a Bodog story.

Andrew Pace [00:11:25]:

What happened with I mean, on this podcast, it's always cool to stay up to date with some of the traps, the tricks and the overall bullshit.

Shane Mercer [00:11:39]:

That's why we don't give out picks or predictions or peer into crystal balls. We're here to expose traps. Right?

Andrew Pace [00:11:47]:

Ya I had a Bodog account that I'd had for quite a while, and different books limit players in different ways, and a traditional Bodog limiting structure can happen. It can happen where you just get limited and you can't really bet anything. But what can happen is let's say that they'll take $5,000 of action on any one given game. They'll limit it in half. So across the board you get cut to 2500 instead of that 5000, and then they might do it again to $1,250, and then they might do it again to 600 or $700, and so on and so forth. So I had a 50% limited account, which in my opinion is still very usable and one that I can make a bunch of money on. And I hadn't really been using that account much because of the fact that it had gotten limited a bit. And I decided to go back there and I made a little bit of money, nothing crazy, but I had a nice little run of $1,000 up to about $16,000. And then I had some losses from that 16,000, it probably got back to about 9000. So that happens. We don't win every single bet that we make. But I looked over at the promotions section of my account, which I know once I got limited to 50%, they stopped offering me those promotions. So I went over into the promotion section and they have a reward store. And in the reward store you can convert your points into actual cash. So you might say, hey, you have 100,000 points and this is worth $100. Would you like to turn this into $100? Right now you press the button, but below that they have a whole list of all the other promotions that are available to you. And all those other promotions can include anything from using some of those points to do a buy into a poker tournament, to get some free play in the casino, and yes, to get free bets that you can then use in the sports book. And with Bodog, they are not tokens, they are actual cash that you have to roll over. Usually not, nothing crazy, usually only one to five x that you have to roll them over to turn them into cash. So they're really good promotions and I hadn't been offered them in so long and all of a sudden I was like, oh, let's just check it out. And then boom, there's just a whole plethora of them. So the first bonus was VIP bonus and it was just made for me. So it wasn't something that other people would have seen, but it was like sports betting. VIP bonus, we're going to give you 50% of your next deposit in cash with a one x rollover up to $500. So I had a balance in my account still, but I'm like deposit $1,000 and take $500 for free every single time. So I deposited $1,000, take my balance from 9000 and boom, the $500 pops in there. I'm going to roll that over in less than an hour, usually with the volume that we play at or maybe in just one bet. So pop that into the account and then I scroll down. And what they'll do is if they are giving you 25,000 points, that usually equates to $25. So whenever you're getting a free bet, that's cash not a token, where the ratio of points that you're looking to purchase is less than that 25,000 amount. So less than that, I guess that would be 1000 to one amount. Whenever you're getting a bargain on those, I go and buy up all those bonuses so I go use my points on that instead of turning them into cash. So as an example, instead of turning 25,000 points into $25, they will have a $25 sports free bet that is cash. So it's not a token and it costs 18,750 points. So I'm making a $7,250 bargain on that $25. And that's just Prudent bonus management. So the account has already proven to me that I've been able to win again with the run that I just told you about. And then I've lost some money. Not an insignificant amount of money, like I've lost 5006 $7,000 there, back down to this $9,000 amount. And I've accepted these bonuses, but I accepted them after my day of wagering, which means that I didn't roll through them at all. I opened up the account the next day and it was fully limited for having accepted the bonuses without using any of the tokens. So the reason why I wanted to tell this story is because Peter Murphy in that Australian clip says the bonuses, promotions and inducements abusing them. Well, I didn't roll them over, I didn't ARB them, I didn't do anything. I just accepted them. And they used that as a reason to completely cook the account. And it's just a message to everyone out there. We've talked about bonuses. It's a great way to build your bankroll. And like you were talking about your college women's sports story. You've made a lot of money at the cost of limited accounts. There's an argument to be made to just not accept bonuses at all.

Shane Mercer [00:16:47]:

Clearly, I wonder if you had made the wagers that day, if you would have still been limited. I'm going to guess that you probably would have and they just hadn't reviewed your account at that point. But it's amazing to think that, hey, you go and accept these bonuses and then bang, you're just limited. You can't even use them. Really?

Andrew Pace [00:17:08]:

Yeah.

Shane Mercer [00:17:09]:

When you say fully limited, you're down to like cents on a bet.

Andrew Pace [00:17:13]:

Yeah, maybe in some cases, maybe it's $20 or less. Right?

Shane Mercer [00:17:17]:

So that $500. There was no way you could ever roll that over at that point.

Andrew Pace [00:17:20]:

Well, I will...betting on a lot of stuff. I don't want to in that account for a couple of days here, but yeah, it's just an interesting discussion and there is no right or wrong answer. The answer tends to always be, it depends. But I think it's just good for everyone to know when you're accepting bonuses that you use them and they can use that against you, number one. And number two, I would say if you don't accept bonuses, wouldn't they be like, what's wrong with this guy? Why isn't he taking his free money? Let's look at his account. So it's kind of one of those things where you go, what can I do to avoid this? And the answer in some cases is nothing. It's just a reality of the industry.

Shane Mercer [00:18:04]:

I wonder too if they noticed, hey, this guy is using our bonus system in a smart way. And that also probably tipped them off to the fact, like, we don't want this guy. Yeah.

Andrew Pace [00:18:17]:

So maybe accept the tokens that cost you more money than cost you less.

Shane Mercer [00:18:22]:

Exactly right.

Andrew Pace [00:18:24]:

Crazy.

Shane Mercer [00:18:25]:

Wow. That is crazy, man. But hey, this is what they do, right? This is what they do, and this is how they mark people as savvy sports bettors. And once you're identified that way, it's tough to beat those limits. All right, let's move on now to the topic I'm very excited about, and that is women's sports. We've got the Women's World Cup starting this week. I'm very excited for it. I was excited for it before I even saw this story that just came up, which was a study that just came out, and it comes from a German university and what they've found here. So this is the German Sports University Cologne, and they did a study that was funded by Entane Flutter entertainment Stats Perform along with the International Betting Integrity Association and the all in Diversity project. So yet all of these sort of industry organizations come together to fund this study that was done through the German Sports University Cologne. And before we go any further, just for full transparency, entain owns something like 50% of Beta MGM. It's a big time stakeholder. And Flutter Entertainment owns something like a massive controlling interest in FanDuel. I think it's something like 95%. So these are sports book interested companies and they have a vested interest there. So part of the reason that they're funding this, but what they found here is that women in Europe, this is specific to Europe, are betting on sports more frequently, and that is with soccer kind of leading the way. So here's a bit of a quote that comes from the study. The study confirms that the dramatic increase in women's sport has been accompanied by a similar growth in betting on women's sport. Soccer is leading the way in terms of the number of people betting and placing bets on women's sport with an annual market growth rate of approximately 20% since 2020. So, Pacer, women in Europe are getting in on the action. First, just give me your reaction to this idea of women betting on sports more often, because let's face it, for the most part, sports betting has been kind of a guy thing.

Andrew Pace [00:20:48]:

Yeah, totally. It's interesting. As far as women betting on sports goes, we've seen some really successful female members come into our group, but it's just such a low percentage. The only thing that I can say is if women are more likely to bet on women's sports, the more female bettors that enter the betting landscape leads to a greater handle on women's sports, which then leads to the ability for any sports bettor of any gender to then have the opportunity to have potentially higher limits or a longer leash on any women's sports. From golf to tennis to volleyball to basketball to soccer.

Shane Mercer [00:21:45]:

Exactly. And that's what I think has me so excited about this right after I mentioned the fact that, yeah, I got limited on a bunch of books betting on women's college basketball. The idea, though, overall of a bigger handle on women's sports going forward is a really sort of exciting prospect to think that, hey, you're going to have higher limits on these markets and you might have more markets generally, right?

Andrew Pace [00:22:12]:

Yeah. Jeez, it's just such a tough argument in that regard because this is gender aside, but we've seen the difference of handle as it relates to the NHL versus other professional hockey leagues across Europe and North America. The differences are so significant that it almost makes the other leagues not worth betting on despite the profitability of those leagues. So does that mean that you don't bet on those leagues or shouldn't? No, you can make the same argument with pretty much any male or men's sport versus a women's sport. So there's all these discussions, obviously relating to equal pay. And then people bring up NBA and like, those arguments to me are just nuts because it's all based on the market itself and how much money those sports are actually able to bring in. That to me is just as simple as it gets. The NBA brings in billions of dollars and the WNBA doesn't. The NBA then is then able to pay their players more. That's like any business in the world. You can't pay your employees if you don't have any. The WNBA, with all that said, I want the WNBA to be as successful as the NBA selfishly, because that allows for a greater handle in us to wager more on those particular leagues. Whether or not I bet on those sports or whether or not I make money on those sports is a different discussion entirely. What I'm referring to is having the option, right? And in order for us to have that option, we need more eyeballs on those sports of people that are actually interested and entertained by those sports. And in order for that to happen, sports betting is actually a massive, massive part of it. If there are millions of people on any given Friday night spinning a roulette wheel somewhere in the world at the same time, I'm pretty sure watching some of these sports is more exciting than watching that little ball fall into a black, red or green little window so that's know these leagues. And this stems way beyond women's sports because you can bring in USFL. XFL, CFL, all the non professional hockey leagues, summer league basketball, G league basketball, anything European basketball, and some of the professional leagues over there, regardless of gender, they need to be successful in order for us to have that handle and in order for them to be successful. I do believe betting is one of the ways to increase that overall.

Shane Mercer [00:25:14]:

Yeah, absolutely. 100% agree with all of that, because it becomes this virtuous cycle. So here's a great example. You brought up the WNBA. I never watched the WNBA much last summer or in the previous several summers before that, but I'm watching a ton of WNBA this year because we are finding opportunities to make value wagers in the I'm now diligently tracking the schedule, and if I can watch the game, I'm throwing it on and I'm watching. Right? It's something I never did before, but I'm doing it now because I want to bet on it, and I'm finding success on it. So now the WNBA has another eyeball, right? And it's on in my house, and I'm watching it. And I know that there's other people within inplayLIVE who are doing this as well and so know this is sort of a way to get more eyeballs because there's a way to make it that much more exciting and there's more of a reason to watch it. Now, here's a quote that comes from the study. And this is about the Women's World Cup, which begins this week. Very exciting. It's happening in Australia, New Zealand. I've been following our women's here in Canada, the national team, very closely for probably the past ten years or so, with Sinclair, of course, kind of leading the way. And what a star athlete she is. Really. Just absolutely love her. Love her as a role model, a leader on a team. I just think she embodies a lot of what you want in a star athlete. And the team in general has been great to watch overall during her time frame and watching her story unfold. So I'm very excited to watch our Canadian women play soccer at the World Cup, but here's a quote that comes from the head of the international betting what was it? International Betting Integrity Association. His name is Khalid Ali, and he says, we are about to witness the best attended and most watched Women's World Cup in history. And where soccer leads, other women's sports are rapidly following. The dramatic growth of women's sports is a hugely positive development for fans, the sports, the athletes, of course, but also for the betting market. So it sounds like he's very much in line with what we're talking about here, Pace. Somebody who clearly thinks that there's almost no downside to seeing women's sports grow, especially when it comes to betting.

Andrew Pace [00:27:47]:

Yeah, I almost would reverse that whole logic of everything that you just said. And I'd say that the betting has been a huge part of all of those statistics. It allows you to follow things more. And then what happens when you follow that type of thing is that you see the highlights on TSN or ESPN afterwards that maybe we didn't see as much anymore. And you know what's interesting is that if you look at Olympic sports, both winter and summer, there is next to no discrimination. Your country wants the medal regardless of whether it came a men's high jump or a women's high jump, or whatever the case may be. Like, I know when Canada won the double gold in hockey, the women were so celebrated in that particular event. Now, I think one of the biggest reasons why that's the case is because the Olympics are an umbrella that cover, obviously, male and female sports. So then when you translate that into, say, the NBA or the WNBA, they're two different organizations. They're not the same organization. And then because of that, then you're not know everything put through this same channel. But what we have seen a lot more of, and it gets made fun of on social media all the time. We've seen a lot of women's flag football highlights on the NFL page. We've seen a lot of WNBA stats being posted in the score or from the NBA page, where there's some sort of collaboration to give those teams more exposure. What that does is then allows for all of that male following. I know it's not all males, but all of that male following to then see that this sport is on, it does exist. And if you are a veter, yes, maybe you track that for degeneracy purposes to keep getting your action in. Or in our case, we love women's sports. And from an equality standpoint, if you can tell me that not the same, but we're getting a similar level of exposure and handle in some of these women's sports, it just opens up all these opportunities. So I'm cheering for them to succeed as well. And then, yes, obviously there are times where it's not going to be as exciting or not going to be as entertaining. But we know in sports in general, that happens regardless. And we just saw in the WNBA All Star Game the freaking I don't even know her name. She broke every person's three point record in the three point contest, male or female. And people will be like, oh, the ball is smaller, or whatever. Who gives a shit? If you watch what she did in that three point contest and you aren't entertained or blown away by what she did, something's wrong with you, because it is actually what she did was fucking remarkable. Who wouldn't want to see her do a three point contest against Steph Curry, right?

Shane Mercer [00:30:40]:

Exactly. It was phenomenal. It was amazing to know and another star in that space, Caitlin Clark. I mean, I watched a lot of basketball generally. It's one of my favorite sports. And to watch that star play for Iowa, it's like I'm watching a superstar in the making. It's just incredible. When you watch somebody play at that level, regardless male or female, it's just exciting. And there's no two ways about it. It's a lot of fun. Now, on this topic, though, we've been saying that it's growing, but it's. Soccer and it's Europe. There are major struggles in the US market still when it comes to this. So also coming out of this study, they're saying data shows that the share of women in the US. Who said they would never bet on sports is 74%. So there's still a huge gap there. It's much higher than men 51%. And it says that the younger generation, gen Z adults, both men and women who say they would never bet on sports is 62% in the US. So there's still a huge gap there. And it also says that it remains to be seen if domestic sports books will see an uptick in handle due to the women's World Cup and this sort of drive that's expected in Europe drive in terms of handle. And betting on the Women's World Cup. That's expected in Europe, if that will sort of carry over into the know and whether or not the event is being heavily promoted on different sports books and that kind of thing. But there's still this question as to whether American fans or American Bettors will get involved in on the action of the Women's World Cup. And I'm curious because know, the numbers are saying, well, women in the US are less likely to bet on sports, period. And then on top of, you know, soccer still know that popular in the North American market compared to the European.

Andrew Pace [00:32:51]:

Market of sure, sure. Well, I think there's a little bit more to it than that. And what we talked about originally with the score bet and barstool is a really good segue into that actual discussion. And that is that there are Kambi books all throughout Europe, there are SB Tech books all throughout Europe. So when DraftKings made that purchase of SB Tech, they didn't just get the odds for themselves, they also stuck their arm into, like, I shouldn't say unregulated, they stuck their arm into sports books that aren't regulated in the United States, that are regulated elsewhere in the world. So by doing that, they have a reach and a perspective that does go beyond the statistics that you just read in North America. And to give you a really good example of how that can work in favor of, let's say, the inplayLIVE community and let's say we are wagering on the Women's World Cup. But let's just WNBA women's College whatever the hell may be when that happens. The handle of that sportsbook changes because of the fact that the odds provider is seeing that action come in in Europe. So can that increase the handle in North America? Yes, absolutely it can. And then the flip side to that is let's say that a whole bunch of money comes in in Europe on one side of a particular game and you have an odds provider here in North America that isn't in Europe. So they didn't experience the handle themselves. Well, the sports book that felt the handle that felt that money coming in. They are going to adjust their lines and have those dynamic lines based on the money that came in, based on the data and the situation that's occurring. So now let's say that the sports book in North America that doesn't have access to Europe doesn't change their lines. Well they're going to get absolutely smashed by people that are scouring lines all day and realize that there's a huge Arbitrage play in a particular sport or league because they didn't adjust with the other sports books. And that process is constantly happening. It's happening right now for tonight's slate of baseball where if someone posted a line that allowed for an Arbitrage opportunity, someone's on top of that there's AI and computer systems and algorithms and all that kind of stuff that's constantly looking at those types of things. So I guess my point in respect to that is this is regardless of sport, but if you're getting an increased handle somewhere else in the world on anything women's or men's, if you're not properly adapting to that you will potentially pay the price. And there are a couple of sports books that loves this, but there isn't something that the sports books hate more than anything. That knowing that their player isn't the one gambling that it's them against another book. Especially if it's them against a book that's sharper than them. So they got to make adjustments on those particular circumstances in order to manage their stuff. The unfortunate thing though is I don't think we're talking about a handle significant enough to make some of these impacts that I'm referencing. But the hope of course is that that's where these things head.

Shane Mercer [00:36:04]:

Yeah, it's a real sort of positive outlook. We're not there yet but maybe one day and it's really exciting to sort of see. Totally, totally looking forward to it and just can't wait to watch Women's World Cup. I mean we've got international soccer that's meaningful coming up. I know I'm going to enjoy it. I hope you are too and I hope everyone out there, all of you listening and watching are going to be able to enjoy some of that. It is on the other side of the world. It might be a little difficult really early mornings and late nights but I'll be here for it. Absolutely. Pacer, any final thoughts before we say goodbye till next week?

Andrew Pace [00:36:42]:

Just understand if you're viewing this from the standpoint of any sports, more opportunities, more books, more sports, greater handle, that just gives us more opportunities and for any sports bettors out there. If you think that the big four North American leagues are where all the money is, certainly there's some validity and truth to that. But a lot of these other leagues and a lot of these other opportunities like a Women's World Cup, there are ways to make money on them for sure. And definitely if you need to play a certain card with your sports book that's limited. You play that card, say, hey, look, this is something that you guys need to focus on a little bit more with respect to the overall sports betting landscape. And you shouldn't be discriminating against me for having wagered on that sport just because you didn't get as good of a handle. But then, of course, the flip side to it is be careful betting on these sports if you are worried about being limited sooner because of the fact that that handle isn't.

Shane Mercer [00:37:52]:

Yes, yes. As somebody who can speak from experience on that front, there's a high likelihood of getting limited. So just be ready for it. Just be ready for it.

Andrew Pace [00:38:02]:

Who's this guy in Toronto who's just obsessed with women's college basketball? He just doesn't stop. They're like, we found him again. We found him again. We found him again.

Shane Mercer [00:38:11]:

There's at least a few of us in Toronto, okay? I'm not the only one. There's at least a few of us. All right, Pacer, great time chatting with you, as always, budy. Till next week, keep eating those books.

Andrew Pace [00:38:22]:

Cheers.

Shane Mercer [00:38:23]:

Thanks for tuning in to another episode of Behind the Lines. Remember to, like, download and subscribe. We are on YouTube, Apple, Spotify, and everywhere you get your podcasts. Have a betting story or want to be featured on our podcast, drop a note in the comments below. And you want to join and play live, use promo code 'BEHINDTHELINES'.